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About
Julia Elena
ulia
Elena has designed couture dresses for nearly 20 years. A
native of Peru, Julia Elena studied design for five years
at Bien del Hogar in Arequipa, Peru. She credits her father
with her success, as it was his encouragement that led her
to study fashion design.
amed
for her father, Julia Elena opened Casa Mauricio in 1983,
designing evening gowns and cocktail dresses for Washington's
elite. Some of her most notable clients have been Barbara
Bush, Nancy Reagan and Treasury Secretary Catherine Da Valo
Ortega. Secretary Ortega is still a frequent customer, and
travels from the west coast for design services. Julia Elena
fondly remembers Barbara Bush as someone who gave her much
encouragement when she was struggling during her early days
in the United States.
lthough
Julia Elena greatly enjoyed designing evening gowns, she wanted
to do something really special and unique with her talents.
She recognized the absence of her couture design service in
the bridal market. So in 1998, Casa Mauricio became a salon
specializing exclusively in the design of couture wedding
gowns. Today, Casa Mauricio remains the only bridal salon
of its kind in the Washington Metropolitan area.
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Elena's philosophy about design and her brides is the reason
for her success - "Simplicity
and beauty make elegance." But it is less about simplicity
and more about intimacy than anything else. Julia Elena believes
that establishing an intimate relationship with the bride
is the most important step to realizing the perfect gown.
Through this intimate relationship, she is able to define
the special qualities of each bride and create the gown of
her clients' dreams. Before fashion design though, Julia Elena
is first psychology. Because of her love of people, she studied
the subject with great fascination and enthusiasm and today
believes this is one of the reasons why she is able to connect
so well with her clients.
his
commitment to simplicity and intimacy has been a winning combination
for many famous designers, including Edith Head, the legendary
costume designer for the silver screen, who reportedly had
the extraordinary ability to adapt to the whims of the Hollywood
stars for whom she designed. Julia Elena, like Edith Head,
offers something quite extraordinary for this day and age
- highly personalized service, a respect for the glamour and
quality of vintage designs and the ability to create wedding
gowns that perfectly compliment, not overshadow, the natural
inner and outer beauty that radiates from each bride on her
wedding day.
ulia
Elena's designs, while being fresh and new, retain the quality
of vintage, heirloom craftsmanship. The time honored traditions
of customer service guide her work. When a bride attends a
consultation at Casa Mauricio, she is not forced into the
mold of a cookie cutter bridal gown, but rather has the unique
experience of encountering someone who listens to her desires,
and who genuinely cares about the biggest day of her life.
Because each time a Casa Mauricio gown is worn down the aisle,
it is the biggest day of Julia Elena's life.
n
addition to her business, Julia Elena is a devoted wife, mother,
daughter and sister. She is married and has three sons, two
daughters-in-law, and two grandchildren. She is devoted to
her family and is especially thankful to her parents Mauricio
and Juana for their love and support through life.
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